Our Story
A Real American Story
"Born into a humble Southern family, our patriarch was forced to leave medical school to help his parents and siblings on the family-owned farm due to the country's economic depression. Fondly known to his family as 'Daddy Jack,' he later moved his family up North in search of better opportunities after the county supported the theft of their land in Georgia.
This perilous journey ultimately led to the creation of Beard Butter, a tribute to our patriarch Daddy Jack's legacy, inspired by his beloved 'Beard Butter' recipe.
House of Correoso—named after 'Correoso,' an ancient Moorish Spanish word meaning 'the Tough or Resilient'—pioneered the world of ultra-luxury beard care. By subtly blending cognac- and brandy-infused beard butters with a secret family recipe, we help heal patchy scalps and promote beard growth. Today, we cater to the quiet-luxury, high-powered man, offering an exclusive luxury membership experience that embodies the spirit of refined, masculine grooming."
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Man of Honor
"We are exclusively crafted for men who are climbing toward their personal and professional heights. We are authentic, we are refined, and we represent the quiet-luxury niche that speaks for them. When you support us, you join the ranks of the Believers who become Achievers."