Our Story

WE SET THE RULES HERE

Born amidst the chaos of the Jim Crow South, and following the passing of our family patriarch, James Jackson Sr., during the pandemic, our journey began with the courage of Big Dad Jack, a freedman and a beacon of strength in the face of tyranny. After the theft of his father’s family farm land and the looming threat of lynching, he made the ultimate sacrifice. Forgoing his own dreams of medical school, he led his kin on a perilous exodus from the heart of Augusta, Georgia, to the promise of freedom in the North. "He put in that work along the way" to protect his loved ones on the dangerous trek." The House of Correoso was founded, carrying on the legacy of our family patriarch James Jackson Sr.'s beard butter recipe. House Correoso is the pioneer and sole creator of the new niche of ultra-luxury beard care. Our beard butters, infused with the finest cognac and brandy, are considered the pinnacle because they are handcrafted using a closely guarded family secret. We cater to the modern Alpha & Sigma man, infusing the masculine spirit of ultra-luxury beard care into the cultural zeitgeist. We're not just a brand; we're an exclusive luxury membership experience.